Humanize your tech brand in 11 weeks.
Speak human. Build trust. Drive impact.
Technology brands often struggle to make meaningful connections with their audiences. But at Speak!, we have a knack for turning tech talk into trust. Our 11-Week Brand Sprint has worked wonders for companies like Dell Technologies, Fastly, Apruve, and LogRhythm. It can do the same for your brand, too. From sharpening your positioning and messaging to refreshing your visual identity, our process results in your brand speaking with clarity, authenticity, and impact. Reach out today and let's have a conversation about how we can get your brand the attention it deserves.
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11-Week Brand Sprint
Gather
The Gather phase is a a 360-degree assessment of your current situation. We stop, look, and listen to everything happening within your brand, employees, industry, customers, and competitors. We ask hard questions, provoke debate, and explore fresh approaches. Our aim is to uncover the unique connection between what you do, who you do it for, and how you do it differently than everybody else. This knowledge serves as the foundation from which an authentic brand grows.
- Brand Workshops
- Stakeholder Interviews
- Voice of the Customer
- Voice of the Employee
- Competitor Research
- Social Listening
- AI-Driven Persona Interviews
- Content Audit
- Product Demo
Distill
The magic begins. Building off our key learnings so far, we create your core strategic document: The Brand Opportunity Report. Our senior brand strategists reframe your brand, create an ownable position, and identify core differentiators. Strategic positioning is what separates branding from graphic design; it infuses meaning that elevates visuals to a higher power of emotional resonance. We begin to translate this positioning strategy into a few potential ”big ideas” — creative platforms with personality, tone, and visual aesthetic.
- Brand Positioning
- SWOT Analysis
- Master Message
- Creative Platform
- Persona Definition
- Mood Boards
- Visual Tone
- Naming
Galvanize
The story takes shape. Our creative team turns the strategic intelligence of the brand position into tangible elements. This includes visuals like logo, font, color, graphics, and pattern — and messaging elements like headlines, copy blocks, and taglines. These deliverables collectively form a brand story that enables cohesive communications across channels. To ensure that all segments of your company are aligned, we prepare a brand book to use as a reference for future creative execution by internal stakeholders and external partners.
- Brand Story
- Logo
- Font
- Color
- Graphics / Photography
- Message Framework
- Headlines
- Copy Blocks
- Tagline
- Brand Book
Activate
Speak! activates your brand by leveraging the new identity in communications and campaigns that build awareness and inspire action. We help you launch with campaign strategies to ensure your brand story is resonating far and wide. We create simple, bold communications that carry your brand across all customer touchpoints. Through ongoing collaboration, we are your partner across a broad range of initiatives that have a singular purpose — to help the world meet you.
- Website Design and Content
- Brand Launch Video
- Collateral
- Stationery
- Signage
- Event Marketing
- Digital Ad Creative
- Social Media
- Sales Tools and Presentations
