OUR APPROACH
Our process is not a formality. It's the proven way we consistently create inspiring and impactful work. If we were fortunate enough to engage with you on a full-scale rebrand effort, this is how it'd go. If you just need a smaller project, we're cool with that, too.
1. Listening
Goal: Insight Discovery
Deliverables: Brand Diagnostic Deck
2. Strategizing
Goal: Define the Strategy
It's not common for a creative agency to love strategic thinking, but that's how we roll. During this phase a senior brand strategist filters the most pertinent and intriguing data points from the discovery phase. This leads to strategic ideas and competitive positioning opportunities. Before sharing our recommendations with the client, we bring in additional creative team members to poke holes in the proposed strategy and ensure its veracity.
Deliverable: Brand Opportunity + Strategy Deck
3. Sharing
Goal: Build Consensus and Executive Buy-In
We present our recommendations to the client-side team. At this phase, we are eager for everyone involved to challenge us with tough questions. We validate our strategy by comparing it to competitive approaches. In some cases, we will test our brand strategy options with a client's customers. Ultimately, one strategic direction will rise to the top.
Deliverable: Final Strategy Deck
4. Dreaming
Goal: Find the Big Idea
With a strong strategy established and agreed upon, we shift our focus to elevating your brand with a memorable story and a distinct visual expression. Our creative team will share ideas freely and build upon everyone's combined thinking. All ideas are welcome and the winning approach can come from anybody. Our ultimate destination at the dreaming phase is a creative platform, which is the organizing creative idea around which we will build campaigns and content.
Deliverable: Creative Platform and Visual Expression
5. Determining
Goal: Get the Green Light
This is where we reconvene with the client-side team to share our ideas and creative work. It's important to get everyone behind the creative platform and visual expression. This gives the creative idea the legs and momentum it needs to motivate and excite the entire company.
Deliverable: Final Approved Strategy or Campaign Deck
6. Creating
Goal: Go Live
Deliverable: Brand Activation, Production and Roll-Out