C-Suite Recon: Everything You Need to Know to Market to CIOs

Many B2B marketers spend hours and hours devising strategies for reaching the CEO. However, with the expansion of information and technology in today’s business world, the CIO’s opinion often carries even more weight in buying decisions. Download our insight-packed e-book and learn everything you need to:

• Create a complete CIO marketing persona.
• Understand the CIO’s influence on purchasing decisions.
• Know what CIOs respond to and what they don’t.
• Craft marketing messages that get the Technology department’s sign off.