CFO tell all: How to turn the c-suite’s biggest skeptic into a believer

Many B2B marketers spend hours and hours devising strategies for reaching the CEO. However, with the expansion of information and technology in today’s business world, the CFO’s opinion often carries even more weight in buying decisions. Download our insight-packed e-book and learn everything you need to:

• Create a complete CFO marketing persona.
• Understand the CFO’s influence on purchasing decisions.
• Know what CFOs respond to and what they don’t.
• Craft marketing messages that get the Finance department’s sign off.