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ProKarma Logo

Elevating Wellbeing

Crafting a visual identity and messaging framework that matches the vibrancy and joy that a workplace wellbeing company enables.
PROJECT SCOPE
What They Were Up Against

True Measure was in a period of transition. The company was changing its name from Wellness Consolidated to reflect a new reality driven by two factors. First, the company had added a range of new services that went beyond traditional wellness (including culture strategy, executive coaching, etc.). Second, the corporate wellness category has been sullied by a lot of false promises. They required a new name and a complete rebrand to reflect a new reality. 


What We Delivered

Our goal was to make a splash by creating an engaging brand story and irresistible design experience that spoke to two distinct audiences: HR leaders and employees. Using our four-phase brand reinvention methodology, we sought to move beyond stale corporate wellness messaging to describe the importance of creating a state of cultural wellbeing. We also looked to deliver on the promise of True Measure’s name — a feeling of confidence, energy and vibrancy. The resulting logo, identity and messaging launched True Measure with a joyfully disruptive identity that challenges the norm.


Flex appeal

We created a brand that has the unique ability to flex to two audiences. It has a sense of sophistication and solidity when the brand needs to be more serious. And when the brand needs to be at its most inspiring when speaking to employees, there are bursts of magic, pops of color and excitement. The result is a brand that feels credible and very human.
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2022 Davey Award
Best in Show

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  • A colorful poster with a list of songs on it

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  • A white background with a pink logo that says true minus.

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  • Real humans obsessed with elevating wellbeing through science , technology and heart.

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  • A brochure for a company called true measure.

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  • A group of people standing next to each other in a factory.

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  • A brochure for a company called true music with logos on it.

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  • A pink poster with three circles on it that says our three tone of voice principles

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  • A white sheet of paper with three lines of text on it.

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  • A pink sign that says true measure on it

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  • A set of pink and white logos on a white background.

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  • A bunch of different logos for a company called true

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  • A bunch of different logos on a white background.

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  • Bright and vibrant , our colors convey the excitement and energy of the true measure brand.

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  • A bunch of different colored cards on a white background.

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  • A woman is stretching her arms while sitting in front of a computer.

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  • A group of people are standing next to each other in a room.

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  • A group of people are standing next to each other on a colorful background.

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  • A collage of images of people in different places.

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  • A collage of pictures of different places , including a person holding a cell phone.

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  • A collage of pictures of people eating healthy food.

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  • A pink and white poster with the word go on it

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  • A white sheet of paper with the letter gr on it.

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  • Sample brand applications and visual identity templates

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  • A laptop and a tablet are sitting next to each other on a table.

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  • Three drawstring bags are sitting next to each other on a white surface.

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  • Three coffee mugs are sitting next to each other on a white surface.

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  • Three t-shirts are sitting next to each other on a white surface.

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  • A woman in a white shirt is standing in front of a blue background.

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  • A woman is standing in front of a colorful background and pointing at something.

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  • A person is holding a yoga mat on a wooden floor.

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  • A man is standing in front of a pink sign that says `` make culture pop ''.

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  • A man is standing in front of a wall with his arms crossed.

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  • A poster that says `` make culture pop '' on it.

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  • A man with a beard is holding a box in a warehouse.

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  • A woman is standing on one leg on a yoga mat.

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  • A woman is standing on one leg on a yoga mat.

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  • A collage of images with a logo and a woman in a yoga pose.

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Origins of the Logo

Our ideas for the True Measure mark began with the fundamental principles of the business, chiefly the idea of elevating individual wellbeing through meaningful programs and activities that truly have an impact on employees and organizations. Or goal was to create a memorable mark that engenders trust with a lively and flexible personality. 

The True Measure mark works because it embodies elements that resonate with both employee and employer audiences and defines a lively and engaging visual language that is consistently reflected throughout all of the visual identity.

True Measure Logo
True Measure Website

Website

The expression of the True Measure Brand culminates on the website where all of the brand elements come together in one immersive experience. 
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