Elevating Wellbeing
Crafting a visual identity and messaging framework that matches the vibrancy and joy that a workplace wellbeing company enables.
PROJECT SCOPE
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Brand Strategy
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What They Were Up Against
True Measure was in a period of transition. The company was changing its name from Wellness Consolidated to reflect a new reality driven by two factors. First, the company had added a range of new services that went beyond traditional wellness (including culture strategy, executive coaching, etc.). Second, the corporate wellness category has been sullied by a lot of false promises. They required a new name and a complete rebrand to reflect a new reality.
What We Delivered
Our goal was to make a splash by creating an engaging brand story and irresistible design experience that spoke to two distinct audiences: HR leaders and employees. Using our four-phase brand reinvention methodology, we sought to move beyond stale corporate wellness messaging to describe the importance of creating a state of cultural wellbeing. We also looked deliver on the promise of True Measure’s name — a feeling of confidence, energy and vibrancy. The resulting logo, identity and messaging launched True Measure with a joyfully disruptive identity that challenges the norm.
Flex appeal
We created a brand that has the unique ability to flex to two audiences. It has a sense of sophistication and solidity when the brand needs to be more serious. And when the brand needs to be at its most inspiring when speaking to employees, there are bursts of magic, pops of color and excitement. The result is a brand that feels credible and very human.
We created a brand that has the unique ability to flex to two audiences. It has a sense of sophistication and solidity when the brand needs to be more serious. And when the brand needs to be at its most inspiring when speaking to employees, there are bursts of magic, pops of color and excitement. The result is a brand that feels credible and very human.
Origins of the Logo
Our ides for the True Measure mark began with the fundamental principles of the business, chiefly the idea of elevating individual wellbeing through meaningful programs and activities that truly have an impact on employees and organizations. Or goal was to create a memorable mark that engenders trust with a lively and flexible personality.
The True Measure mark works because it embodies elements that resonate with both employee and employer audiences and defines a lively and engaging visual language that is consistently reflected throughout all of the visual identity.
Website
The expression of the True Measure Brand culminates on the website where all of the brand elements come together in one immersive experience.
More Awesomeness:
