See P&C Differently
Crafting a breakthrough campaign for an insurtech pioneer.
PROJECT SCOPE
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Brand Strategy
ButtonCampaign Strategy
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What They Were Up Against:
In a crowded insurance technology market, EIS is the real deal. With a digital-first platform, the company is helping legacy insurance providers reimagine themselves to compete with industry newcomers. Having previously helped the company, develop a comprehensive brand positioning and messaging strategy, Speak! built out an integrated digital and content marketing campaign that engaged with property and casualty (P&C) insurers.
What We Did:
When it comes to complex technology products, it's easier to get audiences to understand your value prop when content creates an emotional impact. Our strategy was to design a campaign and craft content that told a story and evoked feelings of excitement and transformation. We used the tagline "See P&C Differently" as the big idea, articulating the central idea that insurers need to completely rethink the products, services, and experience they provide to policyholders.
Digital Advertising
In the insurance technology space, the creative tends to feel stale and overly complex. Speak! challenged EIS to keep things simple, straightforward, and human. A 360-degree image approach expressed the completeness of the EIS offering while providing a visual pay off for the "See P&C Differently" concept.
Content Marketing
Sales cycles in the core insurance technology market tend to be lengthy. Our content marketing strategy identified the need for a complete range of assets that supported the buyer journey — from creating the initial recognition of a need to helping move the prospect closer to a sale.
More Awesomeness:
