How to win on messaging: A guide for b2b tech companies
Brand messaging is a central component of every B2B technology brand's strategy. It's the articulation of who you are, why you exist, and why customers should care. With the right messaging in place - customers will lean in and want to learn more. This e-book will teach you everything you need to:
- Tell your brand's best story
- Attract and repel the right audiences
- Create a messaging framework that works
- The art of simplification
- A brand story example
- 10 questions to get you started
Brand messaging is a central component of every B2B technology
brand’s strategy. It’s the articulation of who you are, why you exist,
and why customers should care. With the right messaging in place
— customers will lean in and want to learn more.
Unfortunately, most B2B technology brands exist in a pressure-cooker
environment that’s fast paced and always changing. Many
tech firms don’t have the time or internal resources to refine their
messaging. Some focus entirely on product attributes and
technology. And others shapeshift the story dramatically, which
causes market confusion.
Win on messaging.
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