What They Were Up Against:
When ProKarma approached Speak!, the IT solutions firm was in the midst of an identity crisis. Outside of the company's leadership team, few employees knew how to express who ProKarma was. Externally, the company was largely unknown and and those who did know ProKarma viewed it as a staffing firm. From a visual standpoint, the ProKarma logo, graphic identity and website reflected poorly on a brand that wanted to be known for being on the cutting edge of technology.
What We Did:
Our goal was to change the market's perception of ProKarma by merging strong positioning and messaging with a vibrant design experience. Our discovery process included a brand workshop with 120+ sales employees at the company's annual sales meeting. Plus 1:1 interviews with leaders across the company. We took these learnings and got to work creating a brand opportunity report with recommendations on how to reposition the company for a future of fast growth.