You’re a legend. You created shoes that fit on either foot. You’ve built a business around it, you already have buy-in from your friends and all their friends (Obviously! Who wouldn’t invest in ambipedal shoes??). You even picked out a killer name; but your personal network isn’t enough to get Yes, The Shoe Fits. Wear It. off the ground
You need to build your brand. And it’s going to take more than a cool social media presence (but that certainly helps). A brand allows you to communicate with your audience and it takes a lot of work to create something that your target audience both recognizes and trusts.
A good brand is all about consistency. That includes visuals, messaging, voice, and a marketing plan to put all of the above on display.
“You can’t sell anything if you can’t tell anything.” – Beth Comstock, Vice Chair of GE
Luckily the team here at Speak! has put together an e-book that details everything you need to get your brand started. Have you considered trademark restrictions? Set a marketing budget? Truly know your audience? We ask these questions and many more, make sure you have your bases covered and give it a read.
We’re excited for you! Your new business is going to be great! Just one more piece of advice; Yes, The Shoe Fits. Wear It. is a terrible name. Let us help you with that.
Sidebar: We asked our team to come up with inventions that have yet to be invented. There were so many good ones we decided to include them all. Enjoy, and let us know if you plan to make any of these happen!
“Razor blades that never get dull.”
“A blender that transforms anything you put in it into a hot dog-shaped item.”
“A universal pet translator.”
“Popcorn kernels that pop when you throw them.”
“An oil diffuser you plug into your iPhone’s audio jack. Oh wait, nevermind. #ThanksApple”
“A garbage disposal that also prepares your dinner.”
“An outdoor Rumba that you can program to mow your grass AND take care of the leaves.“