SDL Global Rebrand

 

The brief

Tell a brand story reflective of SDL’s leadership position in the customer experience technology market.

The solution

Speak! performed a grass-roots brand audit and identified the company’s unique point of difference. Then we aligned the brand around a new proposition: SDL brings your brand to the world and the world to your brand. The result was tight, clear positioning and messaging has re-energized a stagnant brand, signaling a new era of relevance for SDL.

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