What is inbound marketing and why do you need it?
Inbound marketing is all about attracting people to your brand. Whereas the goal of traditional out-bound marketing efforts (like paid advertising and mass email blasts) is to go out and find buyers, inbound marketing activities make it easy for buyers ..."
Counting our blessings: our clients don’t need to be treated like patients
Here at Speak! we’re grateful for a lot of things. A corner walk-up in old town Hillsboro. Strong hot coffee. Crayons. And we’re crazy thankful for clients who give us the best excuse to learn new things and get creative ..."
Six metrics every marketer needs to measure
One of the top priorities for any CMO or marketing leader is justifying the marketing budget. Although it’s easy to obsess over campaign metrics like click-throughs and page views, those stats don’t tell the real story of your marketing efforts. ..."
Portland Creative Conference ’15 reigns as inspiration fest
For 25 years (including a brief hiatus), the Portland Creative Conference has brought together movers, shakers, and rebels to prod, push, and light a fire to get a wider creative community thinking about what it means to conceive genuinely original ideas."
TechFestNW ’15—life forms celebrate ideas for all
On a crisp August morning filled with bumbling bees, Portlanders gathered to get a glimpse into our distant-yet-right-under-our-nose future. Presented by the folks at Willamette Week, TechFestNW 2015 featured both local and national tech luminaries lighting up the stage with ..."
Welcome Shawn Pavlas!
Web Developer Nice Guy Shawn Pavlas is now part of Speak! Yess! We’re all excited here because of how well he hears voices. And the way’s been able to hit the floor running and fit into the ways of ..."
A beautiful world
Opinions and principles are a mighty dog. If you need to speak up, speak up. Why tiptoe around what you believe when social media are staring right back at you? For corporate America, we love this. More than 28 million ..."
How HBO’s Game of Thrones can help you nail your brand positioning
If your brand is on a quest to become more human, it’s fundamentally important to determine how it should talk, behave and act. To get to the heart of who you are and find your human side, start by taking ..."