What Pokémon Go can teach us about marketing
Just like Flappy Bird in 2013 and Planking in 2010 and maybe even Hot or Not in 1999, a new thing is dividing Gen Xers and Millennials, while beloved Baby Boomers just smile and shake their heads. There is no ..."
B2B marketing? Time to get emotional…
“Business to business is just marketing to consumers who happen to have a corporation to pay for what they buy.” – Seth Godin Behind every B2B buying decision is a living, breathing human being. Whether you’re marketing cloud software, industrial ..."
Add art to your July 5 and walk this way
There be treasures in our hallways. July 5 marks the third straight month Speak! is opening its doors to the Hillsboro Art Walk, a first-Tuesday event where more than a dozen businesses along our Main Street bring people out to ..."
Are CIOs calling BS on your marketing? Message smarter.
The Chief Information Officer. The person who was once known simply as the head of the IT department is now making key decisions on everything from operations to customer service to data security. Now that we live in a world ..."
It’s summer intern season!
You know those people you meet and think, “dang that person has a future and the future is now.” That’s our reaction to our new design intern Carli Fronius. The Portland State University senior will be working alongside the Speak! ..."
Everything you need to know to market to the C-Suite
Understanding your audience is perhaps the most critical step to creating more successful marketing campaigns. Whether you go to the painstaking effort of developing buyer personas or classify audiences in a less formal way, you need to know your customers ..."
Speak! opens downtown Portland office, feels important
Two big news items right now: First, a most warm and boisterous welcome to the wonderful Martha Humphrey, our new director of business development. Second, the opening of a Speak! office in downtown Portland. Here’s why we love this news ..."
Our website got a little work done
You’ll see: things feel more supple now, as they should. Go ahead, get chummy with it. We’ll stop our humble brag right here, but at least know we’ve updated a few bright spots where we summarize the work we’ve been ..."