CEOs: Why they’re just not that into you
If only, you think, you could have two minutes with the CEO to make your pitch. You and the Top Dog’s undivided attention to hear about what you do and why it matters. Sounds great. But the strategy is incomplete. ..."
Nothing feeds creativity like creativity at #cre8con2016
It didn’t take much for six of us at Speak! to ditch the office and take part in this year’s Portland Creative Conference. What a treat. And what a payoff. Like last year, we were quickly humbled by listening to ..."
Colin Kaepernick: Branding Genius?
It’s a peculiar story. A once elite NFL quarterback loses his starting job. Rumors surface that his team will release him. The media derides him as a wasted talent. Just when matters can’t get any worse, he sets off a ..."
Self-driving cars, and finding the balance between innovation and preservation
The future is here! Well… sort of. We were promised flying cars, time travel, and hover boards that actually hover. But the self-driving car will have to do for now. Ford’s recent announcement and the horror stories from Tesla’s first-mover ..."
The magic is in the effort
When writers get it right, they sure get it right. There’s nothing quite like a resurrection. That’s what Harry Potter fans, young and old, are thinking. After a nine-year hiatus, the eighth (yes, eight!) installment of J.K. Rowling’s masterpiece titled ..."
What Pokémon Go can teach us about marketing
Just like Flappy Bird in 2013 and Planking in 2010 and maybe even Hot or Not in 1999, a new thing is dividing Gen Xers and Millennials, while beloved Baby Boomers just smile and shake their heads. There is no ..."
B2B marketing? Time to get emotional…
“Business to business is just marketing to consumers who happen to have a corporation to pay for what they buy.” – Seth Godin Behind every B2B buying decision is a living, breathing human being. Whether you’re marketing cloud software, industrial ..."
Add art to your July 5 and walk this way
There be treasures in our hallways. July 5 marks the third straight month Speak! is opening its doors to the Hillsboro Art Walk, a first-Tuesday event where more than a dozen businesses along our Main Street bring people out to ..."